Tower 28’s Plush LipSoftie Treatment Is Exactly What My Dry Lips Crave: Editor Review, Photos

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True to its title, LipSoftie is severely hydrating. Regardless of how crackled my lips feel and look, one coat of these items smoothes all of these pesky strains and leaves my lips with a stunning sheen that perks up my complexion. The method itself is easy with out feeling heavy or sticky (my greatest pet peeve for balms). That being mentioned, I am unable to say the moisture is corresponding to that of a lip masks. Regardless of the way you spin it, balms are a lot thinner and extra slippery in texture. They do not final lengthy on my lips and LipSoftie isn’t any exception, however that is nothing a fast reapplication cannot repair.

Naked lips.

Courtesy of Sarah Han for Attract

A selfie of Allure commerce editor Sarah Han wearing Tower 28 LipSoftie in Blood Orange

Carrying LipSoftie in Blood Orange Vanilla.

Courtesy of Sarah Han for Attract

Extra Attract Opinions

Angela Trakoshis, procuring market editor, carrying Dulce De Leche

A selfie of Allure shopping market editor Angela Trakoshis wearing lip liner and lipstick

Carrying lip liner and lipstick solely.

Courtesy of Angela Trakoshis for Attract

A selfie of Allure shopping market editor Angela Trakoshis wearing Tower 28 LipSoftie on top of her liner and lipstick

Carrying LipSoftie in Dulce de Leche on high.

Courtesy of Angela Trakoshis for Attract

“This mauve-y nude was meant for me and layers completely over my everyday lip combo,” she says of Dulce De Leche. On the time of writing, that combo is Skkn by Kim Lip Liner in Heat Nude Brown and Nars Powermatte Lip Pigment in Thunder Kiss (the latter shade is perhaps discontinued, simply FYI).

She notes that Dulce De Leche tastes like a candy deal with, so reapplying all through the day is, properly, additionally a deal with. She enjoys the spherical applicator, too, including that “you get essentially the most even utility and use much less product.”

Shanna Shipin, commerce director, carrying Ube Vanilla

A selfie of Allure commerce director Shanna Shipin with bare lips

Naked lips.

Courtesy of Shanna Shipin for Attract

A selfie of Allure commerce director Shanna Shipin wearing Tower 28 LipSoftie in Ube Vanilla

Carrying LipSoftie in Ube Vanilla.

Courtesy of Shanna Shipin for Attract

Shipin zoned in on Ube Vanilla as a result of it “reminded [her] of childhood desserts from [her] prolonged Filipino household.” As an Asian-American and a self-proclaimed foodie, Liu mentioned Ube Vanilla was simply her favourite shade to develop. Enjoyable truth: “I additionally love the ’90s so we have been impressed by Clinique’s Black Honey for Ube Vanilla,” she tells Attract.

When it comes to pigment she notes that she has “naturally pink lips, so regardless of this being a deep purple out of the tube, the colour payoff was somewhat skewed.” Two coats have been crucial however she says that the colour could materialize sooner on folks with naturally extra impartial lips. One other factor to notice: “Particularly within the Ube colour, this is not a product you’ll be able to apply with no mirror, which does make it extra high-maintenance than I used to be anticipating,” she says. However all in all, she provides excessive marks for the “candy, playful, and wealthy” flavors and loves the “easy and comforting” really feel of this therapy.

Sarah Hoffmann, commerce producer, carrying Watermelon Kiwi

A selfie of Allure commerce producer Sarah Hoffmann with bare lips

Naked lips.

Courtesy of Sarah Hoffmann for Attract

A selfie of Allure commerce producer Sarah Hoffmann wearing Tower 28 LipSoftie in Watermelon Kiwi

Carrying LipSoftie in Watermelon Kiwi.

Courtesy of Sarah Hoffmann for Attract

Look no additional than Watermelon Kiwi for a delicate “my-lips-but-better” balm. “It provides such a pleasant sheen and a natural-looking pop of pink — I have been reaching for it continuously since I obtained my fingers on it,” Hoffmann says. “It is thicker than an everyday lip balm with out coming into sleep masks territory, which is good for days when my lips want some additional protection from dryness, however I do not really feel like gooping on a full-fledged lip masks.”

Pricing and Worth

Since its debut, Tower 28 has been one of many extra reasonably priced manufacturers in Sephora’s lineup, particularly within the make-up division. Accessible in 5 shades, Blood Orange Vanilla, Dulce de Leche, Ube Vanilla, Watermelon Kiwi, and Clear, every 11-ounce tube retails for $16, which comes out to $1.45 per ounce. That is not too shabby, contemplating that different standard picks within the class go for anyplace from $24 to $40.

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