Anastasia Beverly Hills Brow Freeze Gel: Why We Love It

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Whether or not you will gladly die on the hill of massive, bushy brows or able to embrace the resurgence of thin brows, you will want a brow-setting product to maintain your strands in place. Positive, there are a plethora of waxes, soaps, and gels to select from, however as everyone knows by now, completely different formulation do not present the identical outcomes. In case you want a product that’ll present most maintain with out drying out your brows, the Anastasia Beverly Hills Forehead Freeze Gel is a brand new choose that is already develop into a staple in my make-up bag for holding my arches in good form from the second I swipe it on till it is time to wash off.

Think about this clear gel-wax hybrid because the child sister to the model’s ever-viral Brow Freeze Sculpting Wax. Like its predecessor, it guarantees a lamination-like impact that lifts, units, and secures every hair in place, however the place it differs is its texture. As its identify suggests, the Forehead Freeze Gel has a lighter, extra fluid gel consistency to reduce flaking and create a softer, extra pure end to your eyebrows.

Anastasia Beverly Hills Forehead Freeze Gel

The important thing to this mild but strong-hold gel is a polymer, a film-like molecule that is utilized in magnificence merchandise like forehead gels and hairsprays for a thicker, stickier consistency. The polymer du jour in Anastasia Beverly Hills’ newest launch is polyacrylate-2 crosspolymer, which supplies this formulation its excessive maintain and non-sticky texture, in accordance with the model. “It’s a hair-setting polymer that creates a gentle, touchable, humidity-resistant, flake-free maintain for brows,” says Krupa Koestline,
beauty chemist and founding father of KKT Improvements Lab. “It additionally has a thickening impact.”

Positive, it has a budge-less maintain that would rival hairspray, however my brows aren’t affected by excessive dryness or fallout after utilizing it. That is all because of good outdated glycerin, a humectant recognized for its hydrating properties. “Glycerin is actually like a sponge that pulls in water,” Joshua Zeichner, MD, director of beauty and scientific analysis in dermatology at Mount Sinai in New York Metropolis, beforehand informed Allure.

I even have to offer a spherical of applause to the Forehead Freeze Gel’s modern wand applicator. As a substitute of the standard spoolie most forehead gels include, Anastasia Beverly Hills opted for what they describe as a “triple-action comb applicator.” One facet options skinny micro-bristles that sculpt and place each small hair into place, whereas the longer bristles create a fluffed-out impact. I additionally use the sleek, bristle-less sides to clean strands into place for a laminated impact.

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